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Insurance…

Virender Sehwag in a very vulnerable position, Yuvraj trying to get sympathy….You don’t usually see this. You are not used to seeing these icons in this position. They are like the invincibles. Would they have the same fears that we have in our minds? Do they have the same insecurities a out their future? Do they spend sleepless nights like us thinking of their financial health? Maybe. Maybe not.

But Birla Sunlife Insurance has cleverly used the vulnerability to highlight this in their ads. I was quite impressed. Interesting take. To see such strong personalities, who possibly don’t have to think of their financial security as as severely as us salaried people, who don’t have to lead “monthly” lives like us because they have big annual contracts, who have possibly have made enough by just endorsing brands, be so candid on camera, appear worried is nice. The ad does make you sit up and take notice. Maybe you want to SMS and know about their security plan. Good use of the customer insight for a good camapign.

Insurance Ads

On the other hand, the Max NewYork Life ad is pure entertainment. Over-protective parents, submissive son, and the care/worry aspect. Nice premise, nice ad, nice acting, good comic timing, but not serving the purpose. The product promise of Life Plans is under-delivered, the brand window doest get established, and the corporate brand positioning of Zyaada doesnt get register. Do I want to watch the ad over and over again? Yes. But, do I want to know more? No. Sadly.

KRK – The Superstar!

Kamal Rashid Khan – KRK – is a star! A superstar actually.

I havent been able to latch on to Bigg Boss in the manner similar to the last 2 seasons. But whatever I see, its kind of a lazy pick up inspite of 2 weeks into it. The problem with this season is that everyboy seems to be playing it safe. We don’t have the Ravi Kishen or the Raja Chaudhary kind of guys who are a great mix of attitude and entertainment. Neither do we have anyone like Rahul Mahajan who will be at antics all the time, Vindoo comes close, but he is just a talker. The guys seem to be a boring lot. The girls are even more boring….except for Sherlyn Chopra who seems to be doing things which are difficult to comprehend.

And then there is Deshdrohi fame KRK. He seems to be some noisy contraption of a machine, you are forced to notice even if you dont want to. He is living it up. The millionaire. The romeo. The angry young man. The lone ranger. He is everything. Irritatingly so. And he has been nominated for the third week in a row. Along with his partner Sherlyn Chopra. One of them will vacate the house this week and we will have to ive with boring inmates now on.

God bless the Bigg Boss house.

Update 22 October: I take my words back. The man KRK cannot be a superstar. Not after the roadside goonda type behaviour on national television. The show may just get interesting now that KRK is going to be thrown out of the Bigg Boss house.

Happy Diwali!

This Diwali, it would be so nice if all of us could not only just light up lamps, but also others lives. It would be so nice to lighten up and enjoy each day as a precious gift.

It would be really nice. Happy Diwali!Diwali Card1

Man’s best friend…

My daughter has a new superhero. Or super heroine. Every night I tell Myra stories of this super heroine and she is all ears, picking every word, wide eyed, watching the pictures unfold as I tell her one of the many adventures of Zeboo. Yes, Zeboo, my pet dog, my friend, my sister.

Years ago, eighteen years to be precise, I fell in love with the world’s most adorable puppy. It was love at first sight for me. As I was walking up to my friend Prashant’s room, there by the stairway, Lucy, his cute Spitz, and Ricky, his giant Alsatian, sat with their litter. Lucy was fiercely protective of her pups. Seven of them, all white and brown, and Zeboo slept her time away. The next day I returned to see her, sleeping again, curled up by her mom. As much I hated taking her away from her Lucy, I was thrilled that Zeboo was going to be with us.

Zeboo was immediately accepted in the family, she didn’t have to try hard, the moment she looked at you with those puppy eyes, you would fall. Then began her many adventures, growing up in a over-protective family. It helped her that we lived on the ground floor, and has the whole courtyard and mom’s garden to play in. For a untrained canine, she was immaculately well behaved. She never messed up the house; she would always use the bathroom, always ate in her bowl, slept in her rug and knew all the communication skills well.

She knew the good guys from the bad, and always reserved her fiercest barks for the real nasty guys. And she knew friends. She could be as playful as she could be shut off. And then she did all the cute stuff like chasing sparrows and crows, running after the cricket ball and growling if anybody wanted it from us. She even played cricket with us three brothers. She’d ride on us on the bike, she would pressurise my dad for the walk every night, even if it was raining. Yes, she could be pushy. And she could be a vegetarian for days at end, devouring tomatoes, cucumbers and bananas. She’d stay up late in the night till she was convinced that there was nobody coming to harm us and then snuggle up close with one of us in our beds.  

Of the many stories that I tell Myra about Zeboo, the one she has decided to call “Zeboo and the dirty boy”, the one where she fought a boy bravely who had broken our window pane with a cricket ball and snatched it away from him. The other one is “Zeboo and the crow” where, Zeboo chases the crow that is damaging mom’s garden. And when I tell her “Zeboo and the doctor”, Myra is pained because the doctor gives her a big injection. She looks forward to a story every night, and it is not difficult for me to narrate one to her, because Zeboo has had so many wonderful tales.

Zeboo left us six years back, before my daughter was born. And every time I saw Zeboo’s photograph, or watch a canine movie, I can’t help having tears in my eyes thinking that she is no more with us.

But she is there; she’s still with us. She belongs here. And she lives on. In the stories I tell Myra, and in Myra’s heart.

Are we really free?

This independence day, I pray that we can one day be truly free. Free from the pseudo-secular system, from the corrupt system, from the clutches of the political system focussed on its own benefit than the country’s, free from the sense of hopelessness that has crept up in society, from the Matrix like situation where these is a sense of false freedom and security.

I wonder when our great freedom fighters fought for freedom what they would have had in mind. Would they look at NOW and be proud of getting us freedom? And freedom from what? From the British Governance? And for what?

Would they say, yes, this is what we had wished for the people of this great country? Would they be proud that millions still are illiterate because of poor educational programs? Or be happy to know that hundreds and thousands of innocents are trapped in jails while the politicians with their criminal records and their equally criminal goons roam scot free? Is this the freedom that they wanted us to inherit where public servants rule over the people? Where people get killed for raising social issues? Is this the system they wanted when they said that every Indian could decide his own fate?

No, we are not free. Not truly free. All our freedom fighters wanted was people to have the power. So that each one could have a better life. But we don’t. The best minds leave the country in search of a better life. And not so better minds as well. Less than half the population votes for this democracy. Why? Are they lazy? Or bored? Or they have no sense of any belief left in the ones in power? And why do we have refer to the elected politicians as the ones in power? One vote can make a difference, but history has shown that votes can be bought. Morals, anyone?

We live in a Matrix like system. We have been instilled with the false sense of freedom, by those manipulating the system. We live, we die. The system never does.

Yeh kahani sunkar aapke aakhon mein aasoo aa jayenge. It’s a tragedy, a romance gone wrong and full of suffering. Read on…

It was a sleepy day when I subscribed to seventymm.com movie rentals. They had a fantastic offer which waived off the security deposit. It sounded good, so I promptly made the payment using my credit card on their IVR. Wow, I thought, a movie everyday – one of my choice!! As I sat dreaming, I got a call from them immediately informing that the transaction didn’t go through due to some issue and I would have to re-do the transaction. I did, only to discover a few days later that I had been billed twice. Despite providing the high lords sitting in seventymm with proof of my credit card statement, they refused to believe that they had billed me twice, but thanks to my bank, somehow the transaction was cancelled.

Then the story began, me adding to the wishlists and watching movie. One day it rained in Mumbai, and I didn’t get the movie. I was told flooding (?) was the reason. That the person could not reach my place due to flooding – hah! Anyways, I made through scratched discs, late deliveries etc till the fateful day of August 13. I received a badly damaged disc from seventymm. I called them thrice on Thursday, 13 August.

Call 1 - To inform Customer Service that I have received a bad DVD of Incredibles and need immediate replacement. I was told that nothing could be done. But as a special gesture (?) of a manual intervention to resend the movie is being done and I will be given another one next day, but only a VCD. Reluctantly, I accepted.

Call 2: I changed my mind on this movie since it was such a letdown. I called them back within an hour to cancel the manual intervention to resend the movie since I didn’t want Incredibles again. It was confirmed that this was cancelled.

Call 3: To re-confirm the cancellation to resend the movie. It was confirmed that this was cancelled and when I send a SMS for delivery, I would get the next available movie from my wishlist.

August 14 – Voila! I got the same movie inspite of 2 instructions. What happened?

Now, having lost it, I called back to demand a replacement the moment I received the confirmation SMS. I was told nothing can be done about it, and that they didn’t have any authority!!! I was also told that someone will call me by 12, and as I write this, no one has even bothered to call back!!!

None of the supervisors or seniors are ever available to speak to customers. Worse still, in spite of having put in a formal complaint, I have been informed that no complaint numbers are issued!! How can these be tracked then? I am surprised that Seventymm has not even basic processes in place to handle/process complaints or escalate them to seniors.

Seventymm have wasted two paid days when I could have watched to movies and I could’nt watch any!!! And for absolutely no fault of mine.

And like a deserted beloved, I continue to wait for the promised call.

The End (doesn’t seem too near!)

…Lekin thoda sa hi!

Withdrawal symptoms! No IPL, no fun! Am suffering from a serious kind of pain, and don’t know what will cure it. The Fake IPL Player said in his blog, that cricket has been reduced to a 3 hour tamasha with all elements of entertainment thrown in. I find myself agreeing with him. There isn’t a damn thing on the telly today which matches! (pun intended).

Somehow the Sony TV promos on them changing their programming content caught Megs and my fancy. We dutifully logged on to the channel and have sampled all the new programs that are on air. The Queenie stuff (Chittod Ki Rani Padmini ka Johur) is beyond us. Palampur Express is during Myra’s dinner time so can’t watch that. But the lack of any worthy movies in prime time has forced us to watch Bhaskar Bharti for the last 3 days. Man, this one’s BAD. Really junked. I don’t know how long this will continue – forced humour, non-actors, and loud sets!!! (But given the lousy shows and their year on year running, you never know!). Somehow all these remind me of the angrezi phoren soaps I used to watch when I was in college in the 90’s. The sets and the clothes were loud unreal and garish. But the similarity ends there. The EQ is really low with Indian soaps today.

Then there is Ladies Special. This one has promise. Neena Gupta and Harsh Chhaya are doing a good job, and the rest of them are passable. The tempo is nice, the situations real life, and the sets are human. I hope this continues beyond this week. Speaking of which, I used to follow a interesting soap on Zee Marathi – Shriyut Gangadhar Tipre. Starring Dilip Prabhavalkar, this was straight out of or homes. But come season two, it was like one of the saas bahu types.

The worst of the lot is the “Entertainment Ke Liye Kuch Bhi Karega”. Pathetic, lousy, and disgusting. And these are compliments for the quality of the show!!!

Getting 1 out of 5 is not good. Unless the TRPs show something else. But, honestly if TRPs thats what channels want to focus on, then sleaze is the best way of getting that. Entertainment ke liye kuch bhi karega, kyun?

Pichle Saat Dinon Mein…

1. The Congress Party is in power again! The last time they took the markets to 2 lower circuits (on 17 May 2004, remember?), and this time 2 upper circuits!! So much for the politics and markets connection!

2. Kolkata Knight Riders have two wins under their belt! Beating both the last years finalists must be something! Especially after the beating they have taken throughout the tournament. Looks like these guys enjoy just the dessert more than the main course!

3. The political circus comes to town. Who swings, who doesnt, who’s the ringmaster, and the clown – all this can now be enjoyed for the next 5 years!

4. Partied at the 1 Lounge in Pune. Smashing, fun and re-vitalising! Did’nt know Pune had such cool places, I mean 12 years in Mumbai and reference points have been different. Visit this place on Wednesdays when DJ Frankie and DJ Paps light it up.

5. And enjoyed the first showers of the year!

The IPL has begun with a bang. Though a subdued one compared to last year. I caught up with parts of both the matches yesterday. The Mumbai one against the Chennai guys was quite boring till about the 10th over. That’s when I decided that I need to do something better with my Saturday. The second one though was something but ended lamely.

 

Anyways, getting back to what this post is all about – my support for a team. Last year, I started with supporting two teams – Knight Riders – only because SRK owns the team and Mumbai Indians – since my wife is a die hard Mumbaikar and I needed to ensure I would be encouraged to watch all matches. As the tourney progressed, my loyalty towards Mumbai faded, KKR started diminishing and I needed to find a team that was winning.

 

The Rajput blood in me called out – well technically I have nothing to do with being a Rajput, I just needed to make it sound grand. Much to the irritation of my wife I became a Rajasthan Royals loyalist. And they won. And the accusing finger was raised at me. That I was a man without any loyalties to any team, that I would do anything top be seen with the winner, et all. My defence argument that I did this for the love of the game and I support only the team that plays well etc fell on deaf ears. I was branded a traitor and a non-Mumbaikar.

 

Before it got any serious, I admitted that I was wrong. Not exactly, but then a man needs dinner on the table every eveing, and needs a comfortable bed to rest every night. Rajasthan Royals wasn’t gonna provide me with all that. So I gave up cricket – watching cricket, that is.

 

But, this year it’s going to be different. I am supporting Mumbai Indians. Whether they win or they lose. I am a Mumbaikar this time, and nothing else. And I have a pleased wife, though she suspects that I am being flirtatious with teams again, but let’s see. Mumbai has begun well.

 

So far so good…Got to go, dinners waiting!

Awards!

I love awards. Totally, and absolutely. I would be lying if I say that awards don’t mean a thing to me. I love to stand there on stage, taking my little token /trophy /certificate anything that pats me on the back and can then adorn my shelf! I love the recognition that come with it, and the glory that I love to bask in. It’s fantastic. It motivates, invigorates, and pushes me to do better.

 

In school, I always wanted to be the one going up on the dias and taking any award. But there was too much competition then. In college, I kind of lost out, with my focus being on other things. And then, with work life in Mumbai, I am discovering the ways of getting recognition. Three in the last one year. Makes me feel good. Very very good. I hope this goes on, he he he…..

 

And now, I somehow find myself enjoying the glory that Slumdog Millionaire has got. I have not seen the movie, nor do I find it compelling to do so. Maybe one day I will. Maybe I won’t. But, it’s good to know that it is a product that most people love. Yes, it’s not an Indian movie, it’s only about India. Only? That’s one word to be used carefully. Anyways, there are people who say that the Oscars are not the greatest recognition for Indian artistes. But my dear friend, it is recognition. And, on a global scale. Its an award, that some Indians got NOT because they were in the “foreign film” category. It’s a recognition of their talent on the global network.

 

Jai Ho!

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